If you’re an online business owner, then you probably already know that ‘if you build it, they will NOT come.’ You need a visibility plan to get your name out there so you can increase your income while serving your community.
And you probably know that guesting on podcasts is a fantastic way to amplify your meaningful message. Podcast listeners are loyal and engaged. While most people skim through blog posts and abandon YouTube videos after five minutes, podcast listeners stay with their host for an hour. Listeners trust their host. They buy products and discover new podcasts when they hear a great guest (you!) on their show.
Here’s what you might not know. Podcast guesting can help you:
- grow your own podcast by attracting your ideal listeners
- acquire customers faster — with podcasting, the know/like/trust factor is immediate and strong
- build your email list so you can launch products to bigger audiences
- develop a relationship with the host that can lead to collaborations
- position you as the leader in your niche
Guesting on podcasts is the gift that keeps on giving. From the comfort of your own home, you can record an interview in less than an hour that will live on forever. New people will continue to discover you via all the podcast interviews you do. It’s pretty amazing what a massive impact you can have on so many lives for such a small time investment.
And you’re saving money on ads because sharing your story on podcasts is essentially free marketing (jam-packed with valuable insights and actionable lessons, of course).
This all sounds pretty great, right? Many others agree, and they're flooding podcast hosts with requests to be on their shows. Maybe you’ve even sent a few pitches, heard nothing back, and now you're confused about how to cut through the noise.
You need a value-driven pitch that the host cannot refuse.
Here's your solution...
Podcast Pitch Perfection opens doors for you by teaching you how to craft effective pitches that won’t go ignored. Say goodbye to pitching insecurities; this method takes you step-by-step through what you need to do to get a ‘heck yes’ response from a host.
In Podcast Pitch Perfection, you’ll learn the why and the how to getting booked on podcasts that put you in front of your ideal audience: the people who will really resonate with you, check out your website, sign up for your emails, and become customers, consumers of your content, and champions for what you stand for.
You can choose to do a one-on-one podcast pitch VIP day, or a do-it-yourself online course. Either way, you’ll learn how to pitch, tell stories, AND build your personal brand.
If you choose the online course, you’ll have immediate access to lessons that will help you…
- nail your niche so that you’re always speaking to your ideal audience. These are the raving fans who will subscribe to your podcast, open your emails, and buy your products and services
- save hours of research time by learning exactly which podcasts to pitch so you’re always speaking to your ideal audience
- write irresistible podcast pitches that position you as the leader in your space — and earn a ‘heck yes’ response from the host you’re pitching
- tell stories that build your brand, hook podcast listeners, and inspire a desire for a deeper connection with you
- interview like a pro with a foolproof plan to help you feel confident and prepared for every podcast you guest on. You’ll also learn how to easily record fantastic audio quality, which will make hosts love you
- create a call to action that drives people to connect with you, and how to wow them so they keep coming back for more
- build relationships with podcast hosts. The interview is only the beginning. Keep the conversation going via collaborations, partnerships, and real friendships
Get customized, one-on-one support to develop your brand story and craft the perfect podcast pitch
If you like 1:1 support and accountability, you might love the collaboration that happens in a Podcast Pitch VIP Day. Schedule a quick chat with me to learn more about whether this service is exactly what you need, and if I'm the right person to help you.
Teach yourself how to pitch to podcasts to increase your visibility
If you prefer to go at your own pace, enroll in the online course Podcast Pitch Perfection. In addition to the $297 course, you'll get immediate access to these bonuses: Podcast Pitch Project Plan ($97 Value) and FAB Freebie Formula ($97 Value).
That’s a value of $491, for just $297.
Frequently Asked Questions
The VIP day and the course cover the same material. The online course is a self-study program that you do at your own pace. The VIP day is a one-on-one day dedicated to you. We'll develop the stories you want to tell to build your brand and business; find the podcasts that will get you in front of your ideal audience; craft the perfect pitch to get a 'heck yes' from hosts, and so much more. Sound good? Schedule a quick chat to learn more. The VIP day is currently $997 and the online course is $297.
You could complete the course in a weekend if you treated it like an intensive brand building workshop (which it is). We are going to make you irresistible to podcasters :)
Once you start pitching, you should start getting responses back in a week or two. Of course, that is just the beginning. Then you have go get booked, get interviewed, and possibly wait months for the show to come out. You may have heard that podcasting is a long game, and that's definitely true. If you need to get in front of people NOW, another form of marketing, like paid ads, might be what you need. You can increase your visibility in a powerful way by guesting on podcasts, but success does not happen over night.
The best podcasters care about serving their audience. While it might be fun to interview a celebrity, they're more interested in hearing a great story and having their guest share something of value. They don't care if you're not famous or have a small (or no) audience. They want someone who can deliver the goods to their listeners, and that is what you'll learn in Podcast Pitch Perfection.
That's me! Hi, I’m Sarah Mikutel, a podcast consultant and founder of the online course Podcast Launch Academy. I also host two award-winning shows: the LIVE Without Borders, a travel and wellbeing podcast and Podcasting Step by Step, and have been a featured speaker at podcast conferences such as Podfest 2020 and She Podcasts Live.
some fun facts
1) I’m an American who's lived in various corners of Europe since 2010, when, at the advice of a stranger, I moved to Italy to acquire dual citizenship. Within a few months, I became an E.U. citizen and received a literal passport to freedom. The best decision of my life. That and getting into podcasting.
2) My favorite job in London: working as a communications strategist at Apple as part of an international team in Retail Marketing. I loved translating business strategies into targeted, effective, and innovative communications campaigns that resulted in increased sales, customer satisfaction, and employee engagement.
If you’re ready to get on podcasts, enroll in Podcast Pitch Perfection. If you want to start podcasting yourself but need a little hand holding and encouragement to coach you through the process, get in touch. You can find me at sarahmikutel.com
If you'd like to get a better feel for my vibe and teaching style before purchasing the online course, listen to my podcast Podcasting Step by Step. If you like me (yay!) and purchase the course Podcast Pitch Perfection, I'm 100% confident that you will get booked on podcasts that will help you grow your business, increase your influence, and reach your ideal audience. However, this does require that you do the work in the course and pitch to podcasts (I'm sure you would, I'm just saying this for others). If you can demonstrate that you did the work in the course, sent 15 customized pitches to podcasts, and didn't get the results you wanted, get in touch within 30 days of purchase and I will offer you a full refund. email [email protected]. Due to the intense 1:1 work that happens during VIP days, there are no refunds for that service.
Yes! Our day together will last about four hours, with an hour of pre-work for you to do beforehand. You can book your VIP day here.
Teach yourself how to pitch to podcasts to increase your visibility
If you prefer to go at your own pace, enroll in the online course Podcast Pitch Perfection. In addition to the $297 course, you'll get these bonuses: Podcast Pitch Project Plan ($97 Value) and FAB Freebie Formula ($97 Value).
That’s a value of $491, for just $297.
Get customized, one-on-one support to develop your brand story and craft the perfect podcast pitch
If you like 1:1 support and accountability, you might love the collaboration that happens in a Podcast Pitch VIP Day. Schedule a quick chat with me to learn more about whether this service is exactly what you need, and if I'm the right person to help you.
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