Have you been researching ‘how to podcast’ for months, but still haven’t taken action?
"Let me just read ONE more article on what microphone to use..."
I get it. You've been wanting to launch a podcast for a long time, but you're afraid of messing things up.
Other people keep telling you to just start already and figure it out later, but you're building your brand as a leader here, and you want to look like it.
Secretly, you're a little bit scared of putting yourself out there.
Plus, you don't want to waste your time setting up a show that no one listens to. You're dreaming of producing a binge-worthy podcast that your ideal customer raves about.
So you keep googling for podcast answers (and can't seem to pull yourself out of this research rabbit hole).
How about I relieve you of those 'what if' worries and give you the roadmap to consistently and confidently produce episodes your listeners love.
I'd love to help you shortcut success. Let's say goodbye to analysis paralysis and overwhelm and launch a podcast to build your brand, connect you to your community, and increase your impact and income by attracting your dream customers.
Introducing...
Podcast Launch Academy
Your step-by-step guide for creating, launching, and growing your first podcast.
This online course is the most comprehensive and easy-to-follow roadmap for starting a professional quality podcast from scratch. You'll get…
Video tutorials to coach you through every stage of podcasting, from crafting killer content to editing audio with ease. Lifetime access with your purchase.
An interactive launch planner and the Podcast Productivity Accelerator, an online tool that will save you hours of time on your podcast production each week.
A feeling of blissful triumph when you shift from struggling to start your podcast, to understanding how to create and grow a successful show.
Ready to join Podcast Launch Academy?
Enter your info below and I'll share a special, limited-time gift of up to $200 toward the price of enrollment.
By the time you finish Podcast Launch Academy, you will have:
- Nailed down your podcast idea and strategy
- Crafted a brand that attracts your ideal listener and customer
- Outlined a year’s worth of binge-worthy content for your show — plus get a special Podcast Productivity Accelerator tool to manage your podcast production
- Recorded and edited your episodes — yes, you’re going to learn how to edit audio. I’m going to make it really easy for you!
- Planned a rock-solid engagement and growth strategy for your podcast, and
- Launched a show that lights you up and brings joy to others.
Ben Robinson, Structural Shifts podcast
"Hiring Sarah was the best thing we did for our podcast. She takes a strategic approach to podcast consulting that goes way beyond improving sound quality (which she also helped us with, and the difference is night and day). Sarah helped us get clear on our vision and the story we want to tell, and, as a result, our podcast listenership is now growing really fast!"
Ready to join Podcast Launch Academy?
Enter your info below and I'll share a special, limited-time gift of up to $200 toward the price of enrollment.
Inside Podcast Launch Academy
Pillar 1
Laying the foundation
Most podcasts flop because they're built on a weak foundation (or no foundation at all). In this critical first pillar, we lay the groundwork for your podcast's success.
Highlights:
By the end of this section, you'll be clear on:
- what you’re podcasting about and why
- who your ideal listener is
- the format you should choose for your show
- the equipment you’ll need to produce your podcast
Pillar 2
Building your brand
Branding goes much deeper than colors and fonts (but choosing those is fun, and we'll cover that). It’s how and why a listener will describe you and your show to a friend. And your brand is your promise to your listeners. Why should they choose you?
Highlights:
In this pillar, we’ll craft your irresistible brand, which will not only attract listeners, but also get other podcast hosts to want to interview you. By the end of this session, you'll have:
- Your brand story
- Your podcast name and description
- Your colors, fonts, and music
- Your logo
Pillar 3
Developing your show
In this session, you’ll learn all about podcast structure and how to choose the perfect elements for your show. You’ll also learn how to create killer content your ideal listener truly wants, and how to map out a year of episodes in less than an hour. Plus, you’ll learn to organize and keep track of all the beautiful work you’re creating. The best part? You get access to the Podcast Productivity Accelerator, a system that will keep your podcast production smooth and easy.
Highlights:
By the end of this session, you’ll have made some key decisions about your show, including:
- how often you should podcast and when
- the day/time you should release episodes
- your podcast structure, including intros and outros
- your editorial calendar for the year (and how to set it up)
Pillar 4
Recording your show
There is a saying in audio production — garbage in, garbage out. Meaning, editing and clean up can only do so much. If you want a great sounding podcast, you need to start by recording great audio. The good news is, this is easy to do and does not require expensive equipment or a fancy studio. I’ll teach you how to capture quality audio.
Highlights:
In this session, you'll learn:
- how to create a recording environment that sounds great
- how to speak into the mic and set up your equipment
- how to record solo episodes and interviews
- how to record your trailer — yes, it’s showtime!
Pillar 5
Editing your show
Content might be king, but sound quality matters. Research shows that polished audio makes us sound more credible and trustworthy, plus it’s a better experience for our listeners. No one is going to subscribe to a show filled with awkward silences and stumbles that sounds like it's been recorded in a bathroom — they have too many other options! In this session, you’ll learn to edit and mix in a way that wows your listeners, who will think you’re nailing your episodes perfectly in one take.
Highlights:
In this session, you'll learn:
- how to clean up audio and cut out mistakes, 'ums,' and boring bits
- how to identify common audio problems and fix them (and stop them before they start)
- how to properly save, export, and organize your files
- tips and tricks to make your recording and editing go faster
Pillar 6
Launching your show
Oh my gosh, we’ve made it to the launch session! Most aspiring podcasters never make it this far. If you’ve done the foundational work in the previous sessions, you’re ready to launch a podcast that will expand your influence, build your brand, and connect you to your global community. This session walks you step-by-step through the process of what you need to do to get your podcast out into the world.
Highlights:
In this session, you'll learn how to:
- plan a launch that gets you listeners on day 1
- attract your audience with your website, newsletter, and killer freebie
- set up everything in your podcast media host and get into Apple Podcasts and the other essential podcast directories
- launch!
Pillar 7
Growing your show
If you build it, will they come? Yes, but only if you help your ideal listener find your show. In this session, you'll learn the things you need to do after every episode, how to engage with your existing fans, and how to help new listeners discover you.
Highlights:
In this session, you'll learn how to:
- generate publicity for your show
- get interviewed on other podcasts
- host events, challenges, and giveaways
- use social media to promote your show and build your community
Bonus
Making money with your podcast
Podcasting is not a get-rich-quick scheme. Building an audience takes time, patience, and a passion for what you’re talking about. Plus a willingness to learn and put in the work to produce a quality show on a consistent basis. As a student of Podcast Launch Academy, you’ll master the skills needed to launch a podcast so exceptional it can earn you money.
Highlights:
In this bonus, you’ll learn how to generate income with your podcast through:
- selling your own products and services
- sponsorships and affiliate marketing
- listener support
- speaking gigs and events
About your teacher
Hi, I'm Sarah, a globetrotting podcast launch consultant and host of the award-winning shows Podcasting Step by Step and LIVE Without Borders. My super power: translating confusing and/or complex ideas into easy-to-understand language people can take action on (like podcasting!).
While I’ve been writing creative copy for brands like Apple for years, these days creating quality audio is what makes my heart sing. I love teaching others the craft, and I want to teach you, too.
Ready to join me in Podcast Launch Academy? It's perfect for you if:
- You’re excited about growing your influence and taking your creativity to the next level by hosting your own podcast.
- You’re motivated to learn the art of podcasting and are looking for actionable guidance on how to launch a successful show.
- You’re ready to get more confidence and clarity on the message you want to share with the world.
Still reading? Then you're definitely ready to take the next step and share your voice with the world. Let's make some podcasting magic.
Xo Sarah Mikutel
Ready to join Podcast Launch Academy?
Enter your info below and I'll share a special, limited-time gift of up to $200 toward the price of enrollment.
