Confidently Create Your First Podcast 

In 60 days

Without the tech headache, overwhelm, and ‘where do I even start?’ worries.

If you’re an online business owner looking to increase your authority and your positive impact on the world, then you probably already know that you need to start a podcast.

You know that when you see someone walking down the street with their earbuds in, there’s a good chance they’re fully absorbed in their favorite show. 

And you've probably heard that podcasts have reached that crucial tipping point, crossing over from being something the cool kids listen to, to something everyone wants to enjoy.

According to Edison Research, this year has seen the biggest jump in podcast listening ever, with 144 million people in the U.S. alone having listened to a podcast. Their popularity will only accelerate as Google Podcasts and Spotify introduce podcasts to new audiences, especially Android users who haven’t been able to listen to Apple Podcasts on their phones.




While it seems like more celebrities, corporations, and venture capitalists are jumping in to podcasting, this is still an even playing field where anyone can build a loyal following from scratch. Having your own podcast can:
  • Expand your influence

    People spend 5 minutes reading a blog or watching a YouTube video, but they’d spend an hour listening to your podcast. Why? Because they feel like you’re a friend speaking right to them. The ‘know, like, and trust’ factor is immediate and powerful, making podcasts the most intimate and influential form of content we consume. Your elevated authority can lead to job opportunities, speaking gigs, book deals, meaningful friendships and collaborations, and other exciting opportunities. 
  • Build your brand

    Hosting your own podcast is the best way to stand out as a leader in your niche. You gain instant credibility and become known as THE go-to expert in your field. And when you create great content that your ideal customer wants and needs, they will find you and tell their friends about you. Bonus: There’s no better way to build relationships. Want to interview that author you love, or a potential client you’d like to do business with? Chances are, you’ll get a ‘hell yes.’
  • Increase your confidence

    Speaking up takes a lot of courage, and you might be a little nervous about putting yourself out there. But here’s the unexpected benefit of podcasting: the longer you do it, the more confident you become in every aspect of your life. You’ll find yourself trying and enjoying things that once terrified you, and life’s challenges transform into exciting stretch goals.
  • Connect you to your global community

    You might love your immediate circle, but that doesn’t mean they share all your passions and obscure interests, or even the same values. Maybe you’re in completely different phases of life, and there’s a good chance your friends aren’t the ideal customer for your business. Your podcast will help you build a tribe of people around the world who ‘get you’ and want what you have to offer.
  • Change your life

    Let me ask you this, are you making enough time to enjoy your life? Or do you prioritize chores and obligations and maybe, someday in the future, you’ll make time to do something that lights you up? Let’s flip that script, my friend, because someday is today and you’re never getting it back. Now is the time to give voice to what you believe in, and to prioritize joy and wonder and something special just for you. Podcasting can be that essential outlet to explore your creativity while educating, entertaining, and inspiring your audience. Podcasts are audio art, and you are fully in control of the masterpieces you create.

But I'm going to let you in on a little secret...

Even though podcasting has never been more popular and it seems like everyone and their mother has one, most podcasts do not make it past episode 10. 


A few people have the skills they need to create a quality podcast that lasts, but most shows will fade away before they ever find their feet.


Here’s why: Most podcasters start without a plan. They don’t know why they’re podcasting or who their audience is. They have no goals. They don’t know how to create a content calendar and scramble to come up with episode ideas and people to interview. They don’t know how to record or edit or if they bought the right equipment. They lose their enthusiasm because their show never had a purpose and they never thought about their ideal listener or why someone would subscribe to their podcast. 


While the barriers to starting a podcast are going down, the ability to create consistent, quality content that attracts an audience is a skill that needs to be taught.


Would you like me to teach you step-by-step how to create, launch, and grow a meaningful podcast that expands your influence, builds your brand, and connects you to your global community?


Podcast Launch Academy

Your complete step-by-step roadmap for creating, launching, and growing your first podcast

Podcast Launch Academy gives you the most comprehensive and easy to follow roadmap for starting a professional quality podcast from scratch. You'll get…


Video tutorials to coach you through every stage of podcasting, from crafting killer content to editing audio with ease. Lifetime access with your purchase.

An interactive launch planner and the Podcast Productivity Accelerator, an online tool that will save you hours of time on your podcast production each week.


A feeling of blissful triumph when you shift from struggling to start your podcast, to understanding how to create and grow a successful show.


Want next-level support?

Enroll in the next round of the Podcast Launch Academy Experience, which gives you:


6 weeks of LIVE classroom time, where we'll meet virtually once a week for group coaching, Q&A, and workshops.

A private online community where you can ask questions, share ideas, and cheer each other on as you check major milestones off your podcast launch list.


A 45-minute strategy session with me to design a podcast that achieves all your goals and brings joy to you and others.


Scroll on down to get on the waitlist for this group coaching program, or join the online course today and launch your podcast without all the tech headache, overwhelm, and ‘where do I even start?’ worries.

Inside Podcast Launch Academy

Pillar 1

Laying the foundation

Most podcasts flop because they're built on a weak foundation (or no foundation at all). In this critical first pillar, we lay the groundwork for your podcast's success.


By the end of this section, you'll be clear on:

  • what you’re podcasting about and why
  • who your ideal listener is
  • the format you should choose for your show
  • the equipment you’ll need to produce your podcast
Pillar 2

Building your brand

Branding goes much deeper than colors and fonts (but choosing those is fun, and we'll cover that). It’s how and why a listener will describe you and your show to a friend. And your brand is your promise to your listeners. Why should they choose you?


In this pillar, we’ll craft your irresistible brand, which will not only attract listeners, but also get other podcast hosts to want to interview you. By the end of this session, you'll have:

  • Your brand story
  • Your podcast name and description
  • Your colors, fonts, and music
  • Your logo
Pillar 3

Developing your show

In this session, you’ll learn all about podcast structure and how to choose the perfect elements for your show. You’ll also learn how to create killer content your ideal listener truly wants, and how to map out a year of episodes in less than an hour. Plus, you’ll learn to organize and keep track of all the beautiful work you’re creating. The best part? You get access to the Podcast Productivity Accelerator, a system that will keep your podcast production smooth and easy.


By the end of this session, you’ll have made some key decisions about your show, including:

  • how often you should podcast and when
  • the day/time you should release episodes
  • your podcast structure, including intros and outros
  • your editorial calendar for the year (and how to set it up)
Pillar 4

Recording your show

There is a saying in audio production — garbage in, garbage out. Meaning, editing and clean up can only do so much. If you want a great sounding podcast, you need to start by recording great audio. The good news is, this is easy to do and does not require expensive equipment or a fancy studio. I’ll teach you how to capture quality audio.


In this session, you'll learn:

  • how to create a recording environment that sounds great
  • how to speak into the mic and set up your equipment
  • how to record solo episodes and interviews
  • how to record your trailer — yes, it’s showtime!
Pillar 5

Editing your show

Content might be king, but sound quality matters. Research shows that polished audio makes us sound more credible and trustworthy, plus it’s a better experience for our listeners. No one is going to subscribe to a show filled with awkward silences and stumbles that sounds like it's been recorded in a bathroom — they have too many other options! In this session, you’ll learn to edit and mix in a way that wows your listeners, who will think you’re nailing your episodes perfectly in one take.


In this session, you'll learn:

  • how to clean up audio and cut out mistakes, 'ums,' and boring bits
  • how to identify common audio problems and fix them (and stop them before they start)
  • how to properly save, export, and organize your files
  • tips and tricks to make your recording and editing go faster
Pillar 6

Launching your show

Oh my gosh, we’ve made it to the launch session! Most aspiring podcasters never make it this far. If you’ve done the foundational work in the previous sessions, you’re ready to launch a podcast that will expand your influence, build your brand, and connect you to your global community. This session walks you step-by-step through the process of what you need to do to get your podcast out into the world.


In this session, you'll learn how to:

  • plan a launch that gets you listeners on day 1
  • attract your audience with your website, newsletter, and killer freebie
  • set up everything in your podcast media host and get into Apple Podcasts and the other essential podcast directories 
  • launch!
Pillar 7

Growing your show

If you build it, will they come? Yes, but only if you help your ideal listener find your show. In this session, you'll learn the things you need to do after every episode, how to engage with your existing fans, and how to help new listeners discover you.


In this session, you'll learn how to:

  • generate publicity for your show
  • get interviewed on other podcasts
  • host events, challenges, and giveaways
  • use social media to promote your show and build your community 

Making money with your podcast

Podcasting is not a get-rich-quick scheme. Building an audience takes time, patience, and a passion for what you’re talking about. Plus a willingness to learn and put in the work to produce a quality show on a consistent basis. As a student of Podcast Launch Academy, you’ll master the skills needed to launch a podcast so exceptional it can earn you money.


In this bonus, you’ll learn how to generate income with your podcast through:

  • selling your own products and services
  • sponsorships and affiliate marketing
  • listener support
  • speaking gigs and events

Get immediate access to Podcast Launch Academy


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Looking for some extra love and attention?

Join the Podcast Launch Academy Experience

  • 6 weeks of group coaching and mentorship 
  • 1 45-minute one-on-one strategy session 
  • 60-day members-only online community 
  • Podcast Launch Academy online course

Want to know when the Podcast Launch Academy Experience re-opens?


Add me to the waitlist!

Podcast Launch Academy is PERFECT for you if…

  1. You’re excited about growing your influence and taking your creativity to the next level by hosting your own podcast.

  2. You've tried to figure out podcasting on your own and are sick of struggling. You're ready for a step-by-step action plan and guidance to make your podcast happen for real.
  3. You love learning and are willing to put in the work to learn your craft.
  4. You have a meaningful message that you want to communicate with the world, and have the patience to build something special. You're not about hacking the system or wanting to make a quick buck through a podcast.
  5. You’re motivated to learn the art of podcasting and are looking for actionable guidance on how to launch a successful show.

  6. You’re ready to get more confidence and clarity on the message you want to share, and are eager to learn the technical skills on how to actually get your podcast out into the world.

  7. You're excited by and committed to creating and launching your first podcast to expand your influence, build your brand, and share your message with the world. 

If you said “yes” to at least 5 of the above, I can’t wait to meet you inside Podcast Launch Academy

"Intimidated doesn't even begin to describe how I was feeling when I first started my podcast. From the equipment and setup, to getting guests, to interview skills…I felt confused and discouraged. But then I found Sarah and learned more in 30 minutes than I had in three weeks on my own. She's able to explain things in a way that gives  all newbies the confidence (and loving kick) they need to make a podcast people actually want to listen to."


30-Day Money Back Guarantee

Podcast Launch Academy is the most comprehensive, step-by-step online course for people who are excited by and COMMITTED to creating and launching their first podcast. 


If, within 30 days of purchase, you watch at least 75% of the course (pillars 1-5) and can show me your completed assignments for those lessons and you still don't feel super excited about your podcast, or very confident in your ability to launch it, reach out to [email protected] and I'll refund your educational investment. 

Frequently Asked Questions

What people asked before signing up for Podcast Launch Academy

You'll have more than skills — you'll have an actual podcast that will expand your influence, build your brand, and connect you to your global community. Podcast Launch Academy teaches you everything from how to build your brand, to audio editing with ease, to getting into the podcast directories. This online course walks you through everything you need to know, step by step.

I’m right there with you. I’ve spent $$$$ on audio editing courses taught by engineers who spoke WAY over our heads and didn’t end up teaching us anything. But after lots of self study elsewhere, I can now easily edit audio and would love to teach you how. My whole career has been breaking down complex and wonky concepts into ideas the average jane and joe can understand. Technology is only a small part of podcasting. It’s mostly about relationships, storytelling, and having fun.

There has never been a better time to get into podcasting. While there are more than 600,000,000 blogs in the world, there are fewer than 1 million podcasts, and the majority of these are not even active. This means you still have time to claim your stake, build your tribe, and share your meaningful message. Your loyal listeners-to-be are waiting to hear from you.

Chances are you won't have more time next week/month/year. But Podcast Launch Academy will teach you how to efficiently run your show like a well-oiled machine.

Plus, your enrollment into PLA gives you lifetime access to the course, so no worries if life happens and you need to come back to the course later.

If you're feeling you need more accountability to get you moving, you might be interested in joining the Podcast Launch Academy Experience. Held a few times a year, this group coaching and mentorship program gives you six weeks of live video group coaching sessions and access to a beautiful community of new podcasting friends.

This course is designed to have your podcast up and running in 60 days or less. But go at your own pace and align your launch with what's going on in the rest of your personal life and your business.

You'll have access to five hours of video tutorials, as well as templates that will walk you through every step of creating a podcast that will help you build your brand and business, increase your influence, and grow your global community. 

You get immediate access once you enroll. 

I’m confident that Podcast Launch Academy is the best step-by-step roadmap for people who are excited by and committed to creating and launching their first podcast. 

I want to make sure you’re 100% happy and satisfied with this course.If, within 30 days of purchase, you watch at least 75% of the course (pillars 1-5) and can show me your completed assignments for all those lessons and you still don't feel super excited about your podcast, or very confident in your ability to launch it, reach out to [email protected] and I'll refund your educational investment. 

About your teacher

Hi, I'm Sarah, a globetrotting podcast launch consultant and host of the award-winning shows Podcasting Step by Step and the Postcard Academy.


My super power: translating confusing and/or complex ideas into easy-to-understand language people can take action on (like podcasting!). 


While I’ve been writing creative copy for brands like Apple for years, these days creating quality audio is what makes my heart sing. I love teaching others the craft, and I want to teach you, too.


Ready to join me in Podcast Launch Academy? It's perfect for you if: 


  • You’re excited about growing your influence and taking your creativity to the next level by hosting your own podcast.


  • You’re motivated to learn the art of podcasting and are looking for actionable guidance on how to launch a successful show.


  • You’re ready to get more confidence and clarity on the message you want to share with the world.


Still reading? Then you're definitely ready to take the next step and share your voice with the world. Let's make some podcasting magic. 


Xo Sarah Mikutel

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